Pay Per Click Advertising on Google – Setup & Management

Google PPC query

Want to rank #1 on Google for your most desirable search terms?

You will need to buy ads on Google.

Sorry to break the bad news, but long gone are they days when your site can rank at the top of Google with a few SEO tricks. If you haven’t already noticed, the top 3-4 results for your most desirable search queries are dominated by advertisements, like this:

Google paid SERP

Advertising is the only way to rank #1 on Google for generic search keywords.

Take advantage of this new reality on Google

While it may be disappointing, all is not lost! It’s easy to advertise on Google using their do-it-yourself product called AdWords Express.

Just one catch: Google has made AdWords Express too easy to get setup, with the default settings favoring Google and spending your budget quickly. Unfortunately, most of our clients that have used AdWords Express have burned through their advertising budget without much to show for it, concluding that ads on Google just don’t work.

There’s another option to dominate Google…

TourVista’s advertising setup & management service

Hire us to setup & manage your ads on Google. We know their advertising platform AdWords in & out, and have created an insanely thorough setup process that includes:

  • setup of local, state & national ad campaigns
  • multiple ads setup for each campaign to A/B test for highest CTR (click through rates)
  • creating 2 banner designs optimized for mobile viewing, used on national retargeting campaign to all website visitors (not just those that click on your ads)
  • call tracking phone # with recording, and option to have call recordings emailed to your team – no cost per call via our method whereas a standard Google forwarding phone # charges your click rate per call (this saves you $50-100 per month!)
  • call “whisper” for manager, informing them the call came from Google ads
  • setup of multiple ad extensions to gain more real estate on the SERPs (search engine results pages)
  • cookie all website visitors and show them banner ads on 1000’s of other websites (and as required by Google, setup a privacy policy page like this)
  • ads shown on Google Maps*
  • monthly reports to your team with a detailed breakdown of cost per lead
  • management of account, optimizing to stretch your budget as far as possible
  • runs month-to-month, no contracts, no minimum ad budget, though we recommend at least $500-800/month
  • turn on/off the ads as needed; once the setup is complete, you have on-demand traffic

PPC Management Fees

TourVista charges $295 to setup PPC ads on Google, then a monthly management fee:

Monthly Spend TourVista Fee
$900+ 15% of ad spend
$300 – 899 $135
$90 – 299 $90
Less than $90 100% of ad spend

Please note: we do not give clients access to the AdWords account. This is to protect our proprietary AdWords settings and also to ensure that only our trained account professionals have access to the account. We happily provide clients with access to Analytics reports and our monthly PPC reports provide sufficient data to demonstrate that we are properly managing your account.

* for your PPC ads to show on Google Maps, we will also need to verify & optimize your listing on Google My Business

TourVista PPC Report

Monthly report of key metrics show your ROI in simple terms.